Tag: Consumer Data Privacy

Selecting a consumer intelligence solution can be challenging. Navigating through various vendors, use cases, and features can seem overwhelming without a proper framework. This buyer’s guide is designed to simplify the process. It covers four essential areas for understanding consumers: search, segmentation, analysis, and action. For each area, we outline the necessary solutions and features …

Privacy is currently a topic of widespread societal interest and debate as digital technologies generate and trade in personal data on an unprecedented scale. The calls of industry and government alike proclaim the social and economic benefits to be had from personal data and run alongside a steady flow of scare stories detailing its misuse …

The Center for the Digital Future at USC Annenberg has launched the 16th annual study to explore actions and opinions related to the use – or non-use – of online technology in the United States, as well as to chronicle the emergence of changes as they occur. The new “Surveying the Digital Future” study includes …