/ Researches / Surveying the Digital Future, 2018 | Center for the Digital Future
Surveying the Digital Future, 2018 | Center for the Digital Future
The Center for the Digital Future at USC Annenberg has launched the 16th annual study to explore actions and opinions related to the use – or non-use – of online technology in the United States, as well as to chronicle the emergence of changes as they occur. The new “Surveying the Digital Future” study includes details about over 100 issues that explore the impact of digital technology on American users and non-users.
This year, the study also includes new subjects about using body-implanted chips for increased security, fake news, mainstream media, as well as regulation of social media.
A Snapshot of the Key Findings of Online Behavior in the US:
Americans spend an average of 22.5 hours per week online. Most of this time is spent online at home.
92% of American internet users go online using a mobile phone.
39% of internet non-users have no computer/device to access the internet, while 22% don’t know how to use it/confused.
47% of American internet users are very/extremely concerned about the privacy of personal info when or if buying online.
79% would not consider buying groceries online because it is difficult to judge the quality.
A Figure Shows the Effect of Buying Online on Purchasing in Traditional Retail Stores – 2018 Data
The Content of “16th Digital Future Report, 2018”:
Surveying the Digital Future – Year Sixteen
America on the internet
Patterns of internet use
The internet and work
Communication technology: impact on the world
Internet non-users: views about not going online
Media use and trust
Information on the internet: reliability and accuracy
Media consumption patterns
Buying online: privacy concerns and credit card security
Buying: online vs. traditional retail stores
Time with family and friends
Views about privacy while online
Online bullying and harassment
Unwanted sexual attention online
Social networking and video sharing sites
Online connection to companies: Twitter, Facebook, and group coupons
Children and the internet
Children, parents, and social networking
Political power and influence
The internet and the political process
The internet and free speech about politics & government
Supplement 1: Center for the Digital Future at USC Annenberg 142
Supplement 2: The World Internet Project – International Contacts 143
Supplement 3: Research methods and demographic data
The Center for the Digital Future at USC Annenberg is a forum for the discussion and improvement of policy alternatives addressing the leading issues in both media and communication.The Center conducts and facilitates research, seminars, courses, working groups, and conferences designed to have a significant impact on policy at the local, national, and international levels. The center also provides a base for visiting scholars who are engaged in efforts to examine and shape communication policy.