Tag: Customer experience

Being a nonprofit CEO comes with plenty of challenges. Managing daily operations, overseeing teams, and ensuring financial stability can be overwhelming. Keeping up with technology might not always seem like a priority, but it can make running a nonprofit easier and more effective. That doesn’t mean you need to change everything overnight. The key is …

Trust is everything in the B2B world. If your website doesn’t immediately inspire confidence, potential clients will hesitate to engage with your business—let alone make a purchase or sign a contract. Unlike B2C customers, who might take risks on a new product or brand, B2B buyers are making decisions that affect their company’s bottom line. …

Why This Market Guide: Key Findings In today’s marketing and brand management landscape, business leaders across industries are tasked with managing a rapidly expanding number of digital media assets. This responsibility has become increasingly complex as these assets need to be crafted and managed with a consistent, distinctive brand voice across a wide variety of …

How to Use This Guide As you embark on your journey to adopt generative AI, it’s crucial to secure support for your investment, clearly define how you plan to leverage the technology and understand the associated risks and considerations for AI in general, as well as specific solutions. This guide provides essential insights to help …

CUSTOMER ENGAGEMENT & AI Through effective customer engagement, marketers can build brand awareness and trust, drive sales, and boost their bottom line. But how are marketers leveraging AI to engage with their customers and prospects? To explore this, Ascend2 and our Research Partners conducted the “Customer Engagement & AI” survey. We extend our thanks to …

Leveraging a platform strategy to enhance business performance is not a novel idea. Companies like Amazon, LinkedIn, and Salesforce have long anchored their success on the value of connecting customers, suppliers, or peers. What is emerging now is the realization that even non-digitally native companies can reap the benefits of platform business models by delivering …

Improving Customer Retention It’s well known that retaining an existing customer is more cost-effective and simpler than acquiring a new one. In fact, it can be up to five times more expensive to attract a new customer than to keep one. That’s why eCommerce retailers should prioritize enhancing customer retention. But where should you begin? …

Introduction: What is Customer Experience?  In recent years, customer experience (CX) has moved from marketing buzzwords to a critical boardroom topic as executives recognize its role as a key competitive differentiator. CX has become a defining characteristic for brands, often determining success in an increasingly competitive market. However, amid growing pressure to meet evolving consumer …