Customer experience management focuses on creating differentiated experiences at touch points that customers choose to interact with company or organization, an increasingly fundamental requirement for advertisers is the ability to target the right type of advertising to the right customers and prospects in real time. The ability to dynamically segment audiences is the most desired …

“Innovating with Impact” is the core theme of this year’s Edelman Digital Trends Report. As digital innovation extends to shape how organization’s work and how people live and interact with brands, businesses must evolve internally to succeed in today’s marketplace, whether by including a new workforce, restructuring to encourage intelligent innovation or integrating technologies and …

Do you know that 80% of customers say the experience a company provides is as important as its products and services? Do you know also that 84% of customers prefer being treated like a person, not a number? Salesforce Research has surveyed over 4,100 marketing leaders worldwide to provide an overview of how marketing is …

After four years of stable e-commerce penetration, it’s the first increase in the percentage of the online population making online purchases in Belgium (74% vs. 76% in 2018). Shoppers spend more and buy more frequently with 59% spent more than 100€. In 2018, Comeos and InSites Consulting have monitored the Belgian e-commerce landscape to better …

Every marketer faces different challenges to let his digital marketing strategy success. Although they share similar goals, some teams are stuck on hiring top talent, while others are having trouble finding the right technology for their needs. Businesses depend upon their digital marketing strategies to drive a significant portion of their revenue so implementing with …

The globalization of the Internet has occurred faster than anyone could have imagined. The manner in which social, commercial, political, and personal interactions occur is rapidly changing to keep pace with the evolution of the Internet. This expansion has created a wider audience and a larger consumer base for whatever message, product, or service can …

When Nordic consumers get to predict the future’s delivery methods, a locked box for deliveries by the home tops most wish lists. The box for deliveries entails increased control and convenience for the recipient. Home delivery is attractive to many people but entails challenges when no one is home, which many people hope the box …

Customer experience is an integral part of customer relationship management (CRM), it is important because a customer who has a positive experience with a business is more likely to become a repeat and loyal customer. 29% of surveyed marketers in North America indicated that making their experience as valuable as possible is the first important factor in …