Do you know that 80% of customers say the experience a company provides is as important as its products and services? Do you know also that 84% of customers prefer being treated like a person, not a number? Salesforce Research has surveyed over 4,100 marketing leaders worldwide to provide an overview of how marketing is …

After four years of stable e-commerce penetration, it’s the first increase in the percentage of the online population making online purchases in Belgium (74% vs. 76% in 2018). Shoppers spend more and buy more frequently with 59% spent more than 100€. In 2018, Comeos and InSites Consulting have monitored the Belgian e-commerce landscape to better …

Every marketer faces different challenges to let his digital marketing strategy success. Although they share similar goals, some teams are stuck on hiring top talent, while others are having trouble finding the right technology for their needs. Businesses depend upon their digital marketing strategies to drive a significant portion of their revenue so implementing with …

The globalization of the Internet has occurred faster than anyone could have imagined. The manner in which social, commercial, political, and personal interactions occur is rapidly changing to keep pace with the evolution of the Internet. This expansion has created a wider audience and a larger consumer base for whatever message, product, or service can …

When Nordic consumers get to predict the future’s delivery methods, a locked box for deliveries by the home tops most wish lists. The box for deliveries entails increased control and convenience for the recipient. Home delivery is attractive to many people but entails challenges when no one is home, which many people hope the box …

Customer experience is an integral part of customer relationship management (CRM), it is important because a customer who has a positive experience with a business is more likely to become a repeat and loyal customer. 29% of surveyed marketers in North America indicated that making their experience as valuable as possible is the first important factor in …

Presenting a magnificent customer experience is one of the top priorities for companies. Organizations in the USA revealed that improving data analysis capabilities to understand the customer experience requirements is an important factor in 2018 rated by 65%, compared to the factor of optimizing internal collaboration between creative and marketing teams that ranked as the second factor …

Engaging the customer to enhance the shopping experience through personalization and relevance is the key factor to winning and keeping customers. Of course, it’s not surprising that meeting the expectations of today’s customers has become extremely challenging. Besides that, the networks in the past were unreliable, slow and expensive, but today’s networks are robust, reliable and resilient network technology. …