Companies are in the process of understanding how artificial intelligence adoption will affect their industry. It can be intimidating and even discomforting to consider the consequences of using machines to make decisions. Marketing industry should be comfortable with this potential shift. Making decisions based on data isn’t a new concept. It’s long been at the …
Research released by the Content Marketing Institute (CMI) at the start of 2017 shows that many content marketers find success on LinkedIn than on any other social platforms. There are more than 467 million professionals on LinkedIn; that’s over half of the 600 million professionals on the planet. These are the decision makers, influencers and leaders of today and tomorrow -the …