Digital Marketing Statistics & Metrics

Improving Productivity is The Main Objective That Artificial Intelligence Support in Achieving It to Agencies at a Rate of 55%, 2018

Artificial Intelligence | Europe

Companies are in the process of understanding how artificial intelligence adoption will affect their industry. It can be intimidating and even discomforting to consider the consequences of using machines to make decisions. Marketing industry should be comfortable with this potential shift. Making decisions based on data isn’t a new concept. It’s long been at the core of any successful marketing strategies or campaigns.

Take a glance at the objectives that artificial intelligence helps in driving it to agencies:

  • Improving productivity is ranked as the main objective that artificial intelligence support in driving it by surveyed agencies at a rate of 55%.
  • Increasing competitive advantage is ranked as the second objective that artificial intelligence support in driving it to agencies at a rate of 45%.
  • Delivering faster innovation opportunities within the business comes at next an objective that artificial intelligence drives it to agencies at a rate of 36%.
  • Deliver increased profitability also listed as an objective that artificial intelligence helps in driving it to surveyed agencies at a rate of 34%.
Business Objectives That AI Helps to Drive

A Graph Shows The Objectives That Artificial Intelligence Support in Driving It To Agencies, 2018.

IAB Europe

Marketing and Advertising

Founded in 2008, IAB Europe is the leading European-level industry association for the digital Marketing and advertising ecosystems. The company's goal is to promote the development of this innovative sector and ensure its sustainability by shaping the regulatory environment, explaining the value digital advertising brings to Europe’s economy, to consumers and to the market, and developing and facilitating the uptake of harmonized business practices that take account of changing users' expectations and enable digital brand advertising to scale in Europe. Today, IAB Europe represents over 5,500 organizations.
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