If your business’s brand isn’t transparent, then you’ll make life a lot harder for yourself. You’ll find trust harder to forge, you’ll find employee happiness harder to harness, and you’ll make yourself less attractive to potential candidates. For all of these reasons and more, boosting your brand transparency should be your number one marketing priority. …
Content marketing is the top-rated digital marketing techniques for 2017 with a rate of 20.3%. Big data, which include market and customer insight and predictive analytics, comes at the second level with 20.2%. Marketing Automation, which includes CRM, behavioral email marketing and web personalization comes with a rate of 10.3%.