CIOs and the tech team drive revenue growth by expanding and securing customer solutions, fostering product collaboration for new market entry, and enhancing growth through insights, automation, and algorithms. AI emerges as a pivotal technology in this growth strategy. CIOs play a crucial role in unifying technology strategies for marketing, sales, customer experience, digital, and …
In today’s rapidly evolving business landscape, aligning technology serves as the linchpin for catalyzing customer growth, compelling leading enterprises to pivot their strategies toward customer-centric expansion. As businesses increasingly prioritize customer-obsessed growth, it becomes imperative for technology architecture and delivery teams to adapt their approaches to align with these strategic imperatives. This necessitates a deep …
When it comes to successful leadership, attributes like vision, communication, integrity, and curiosity never go out of style. Marketing leaders must be able to build strong teams in the face of recruiting and retention challenges, keep up with the latest technologies, and driving growth. Leaders who introduce change and seek to align multiple functions or …