Indicators
78% of Executives in US Are Using First Name Personalization in Email Marketing, Nov. 2017 | Liveclicker & Relevancy Group
Nearly half of the organizations in the US are utilizing personalization across their website, display targeting, social and email marketing efforts. In terms of the most utilized online personalization tactics, 78% of the executives surveyed indicated that they currently use first name personalization tactic in email marketing. 59% are using personalized email content on real-time …
Indicators
Fewer Characters of Email Subject Lines Lead Higher Open Rate, Q2 2017 | Yes Lifecycle Marketing
The vast majority of all email subject lines (84%) within the retail industry falls between 21 and 60 characters; achieving the lowest open rate which estimated with 12.8%. In contrast, only 5% of all email subject lines within the same sector falls between 1 and 20 characters; achieving the highest open rate which estimated with …