Researches
European Advertising Consumer Research Report 2016 | EDAA & TRUSTe
To gain insights into consumer attitudes and awareness of the European Self-Regulatory Programme for “Online Behavioural Advertising” (OBA) across Europe. The study was conducted by Ipsos MORI, on behalf of EDAA & TRUSTe, the study surveyed over 15,000 adults across 15 different European countries through online interviews. The results below show the dramatic improvement across …
Indicators
Portugal Has the Highest Awareness of Online Behavioural Advertising Icon with Admarker in 2016 | EDAA & TRUSTe
Over 15,000 adults across 15 different European countries were interviewed online in order to provide insight into consumer attitudes and awareness of the European Self-Regulatory Programme for Online Behavioural Advertising (OBA) across Europe. Portugal achieved the highest awareness of the OBA Icon with Admarker (59%) with an increasing rate in awareness of Admarker & Icon …