Digital Marketing Statistics & Metrics

Portugal Has the Highest Awareness of Online Behavioural Advertising Icon with Admarker in 2016 | EDAA & TRUSTe

Digital Marketing | Portugal

Over 15,000 adults across 15 different European countries were interviewed online in order to provide insight into consumer attitudes and awareness of the European Self-Regulatory Programme for Online Behavioural Advertising (OBA) across Europe.

  • Portugal achieved the highest awareness of the OBA Icon with Admarker (59%) with an increasing rate in awareness of Admarker & Icon +19, followed by Greece (52%) with an increasing rate +14 then Ireland (39%) and Great Britain (34%).
  • In contrast, Greece achieved the highest awareness of the OBA Icon without Admarker with a rate of 41%, followed by Portugal (29%) then Ireland (28%).

Portugal Has the Highest Awareness Rate of OBA Icon with Admarker in 2016 EDAA & TRUSTe

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