Over 15,000 adults across 15 different European countries were interviewed online in order to provide insight into consumer attitudes and awareness of the European Self-Regulatory Programme for Online Behavioural Advertising (OBA) across Europe.

• Portugal achieved the highest awareness of the OBA Icon with Admarker (59%) with an increasing rate in awareness of Admarker & Icon +19, followed by Greece (52%) with an increasing rate +14 then Ireland (39%) and Great Britain (34%).
• In contrast, Greece achieved the highest awareness of the OBA Icon without Admarker with a rate of 41%, followed by Portugal (29%) then Ireland (28%).