Indicators
Digital Buyers Accidentally Purchased Fake Products Over the Last Five Years at a Rate of 30%, 2018
Despite the awareness around the dangers of shopping online, and the increasing savviness of consumers, shoppers are still being duped into buying fake products. The prevalence of fakes on the Internet, coupled with the sophisticated methods counterfeiters are using to market and sell them, means it’s not always easy to spot one. In the past …