Organic search is more cost-effective in the long run. However, the right tweaking and optimization of your campaigns, keywords and landing pages, paid search can become very cost-effective as well. With an effective search strategy, your brand can dominate both paid and organic search results, resulting in increased targeted traffic for your search marketing efforts …
Marketers are focusing on improving their SEO presence (61%), creating more blog content (53%) that can be found via distributing & amplifying content (47%). On the other hand, a few marketers are focusing on interactive (38%) & visual (31%) content creation, long-form/visual content creation (29%), the webinars (19%).