Tag: Paid Advertising

There are many paid media & digital marketing agencies out there who aren’t shy about promising you the world before delivering absolutely no value, and with no objections. “You said you wanted to double your leads, you didn’t say we couldn’t spend 10 times as much to do so!” Successful agencies don’t operate this way. …

Your choice of a business model is among the key factors that will determine if your startup will excel in the future. If your chosen model is not scalable, profitable, or sustainable, your business is prone to failure. If you are planning on launching a market place, the business plan should be implemented with extra …

The digital and social media strategy & tactics focus on understanding organizational requirements and guiding the development or refinement of the organizations strategic, tactical and audit plans which the participants can implement in the organization. Through a detailed overview of a wide range of the most important current and emerging digital and social media programs …

Conversion is the ability to get people to buy things from the online store or converting visitors into customers. It can also mean getting people who visit the store to take other actions that might lead to future sales. The conversion rate is the measuring of the quality of the traffic that the website is …

Needless to say that Marketing automation plays a vital role in how well your email campaigns perform. As shown in the latest benchmarks study conducted by GetResponse to compare traditional newsletters and automated emails, results showed that automated emails have doubled the average open rate (45.7% compared to 22.83%) and tripled the average click-through rate …

November & December are filled with special marketing seasons. After the back-to-school (B2S/BTS) season, marketers should be ready for the Halloween, Movember, Thanksgiving, Black Friday, Cyber Monday, Free Shipping Day, Super Saturday and the Christmas Eve. Certainly, during all these events, ads and greetings dominate the internet. But to be highly reflected in your online …

58% of marketers surveyed claimed that they are planning to increase their investments in email marketing in 2017. Paid advertising in Facebook Twitter, LinkedIn, etc. ranked the second with a rate of 50% of the total respondents who said they will increase the budget in 2017, followed by content marketing with a rate of 47%.

31% of marketers think that paid advertising – including print, outdoor and broadcast – is the most overrated marketing tactic. This is followed by Social media organic (13%), online paid advertising (11%), email marketing (10%), and PR/analyst relations (6%).