Tag: Programmatic Advertising Challenges

Programmatic advertising is the automation of the buying & selling of advertising space among the agents involved, the relationship between the different agents which was previously manual is now conducted automatically by machines this is called “ad-exchanges” it does the job of interconnecting the supply of advertising inventory offered by the publishers with the demand …

Programmatic advertising, with its ability to target users with known behaviors, is rightly heralded as a dramatic improvement on the old spray and pray of display advertising. But its implementation requires a healthy tech stack and marketing strategy. Last-click attribution is insufficient in showing the true value of programmatic advertising to marketing as a whole. Programmatic marketing …