Targeting The Right Audience is The Biggest Challenge That Companies Facing Regarding Programmatic Advertising With a Rate of 31%, 2018 | Adweek
Digital Marketing | USA
Programmatic advertising, with its ability to target users with known behaviors, is rightly heralded as a dramatic improvement on the old spray and pray of display advertising. But its implementation requires a healthy tech stack and marketing strategy. Last-click attribution is insufficient in showing the true value of programmatic advertising to marketing as a whole.
Programmatic marketing has gained serious traction in the past few years. Naturally, this means the problems that come with it have advanced too.
Take a glance at the top challenges that face companies regarding programmatic advertising:
- 31% reported that targeting the right audience is their important challenge regarding programmatic advertising.
- 31% indicated that measurement and metrics is a challenge for their companies about programmatic advertising.
- 26% mentioned that they are facing the lack of knowledge challenge in their programmatic advertising.
A Graph Shows The Challenges of Programmatic Advertising that Face Companies, 2018.
Adweek LLC.
Publishing
First published in 1979, Adweek LLC. is a leading source of news and insight serving the brand marketing ecosystem. Adweek's coverage reaches an engaged audience of more than 6 million professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, Adweek is a unique resource for leaders across multiple industries who rely on its updated content to help them do their job better.
