Because “baby names” accounts for such a large slice of BabyCenter‘s traffic—about 11 of its top 20 paid search keyphrases are related to that phrase—and because the annual baby-name list would be released in December, Senior Marketing Manager Heather Wajer and her team spent the early fall of last year looking at landing page conversions …
Email marketing serves to promote your brand and help you reach more people in an effortless way. That would be the simplest of definitions, but in truth, email marketing is so much more than just a generic explanation. Email is the most widely used means of communication – among friends, families, business associates and brands. …
There are many SEO & digital marketing agencies out there who aren’t shy about promising you the world before delivering absolutely no value. “You said you wanted to double your organic traffic, you didn’t say it had to be from people actually interested in buying your product!” An experienced agency knows that SEO success facilitates …
The world of marketing is moving faster than at any time before. The speed at which content is created and consumed is higher than it has ever been in the history of marketing, and to stay on top is a balancing act of epic proportions. You must be able to juggle new ideas with old …
In a world of rapid technological development and evolving search habits, tailoring content for voice search SEO has become an absolute must. Without it, any business or SEO company will be missing out on a significant source of clicks! Since the release of Apple’s Siri in 2011, voice search has grown from a novelty feature …
In our increasingly connected world, modern businesses can’t survive without considering search engine optimization (SEO). If you want to improve website traffic, SEO is a crucial piece of the puzzle. There’s plenty beyond the SEO basics that can help you take your business to new heights. Improve your rankings and rake in the profits by …
SEO split testing is a growing concept that has slowly but gradually created a rave amongst SEO professionals in recent times. Today, it has become a vital cog for any SEO service company in the USA that wishes to call itself data-driven. A/B testing has been around for long. Now, they have started to apply …
Search Engine Optimization (SEO) has been a major focus among business owners and marketers for many years. It can broadly be described as the process of making your website appear higher in search engine results. However, it involves more than simply posting content with keywords and links to your site. Having an effective SEO strategy …