Guides
How to Conduct a Competitive Analysis for Your Online Business | BigCommerce
If you are running an online business, whether if you are new to the market or even launching a new product\service out there, there is an essential action to take; you probably have heard about that. It’s the “Competitor Analysis”. A competitive analysis allows you to analyze your competition and keep an eye of them …
Guides
How to Write an Online Digital Marketing Plan for Your Small Business | Webyogi
In order to write any digital marketing plan, there is a clear simple framework called the “SOSTAC planning model” that you would use. This simply means breaking your plan down into 6 elements: S – Stands for “Situation Analysis” and where you are now. O – Stands for “Objectives” you want to achieve. S – …