Researches
It’s About Time: Measuring Media Impact, 2019 | Ipsos
Audience reach and frequency are at the heart of media trading and evaluation. Advertisers need to know who is exposed to their campaign messages across media touchpoints to make informed decisions about where to invest. Data shows that the amount of time spent online and using mobile devices is rising, so advertisers surely need to …
Indicators
UK Google Spending Growth Decreased to 10% in Q1 2017 | Merkle
Several Google initiatives in the last year have helped Google to maintain its robust growth, including a fourth mobile text unit, Google Maps ads, PLAs on image search & the decoupling of desktop & tablet bidding. UK Google spending growth falls to reach 10% in Q1 2017. Although CPCs rose 3% in the same period, compared …
Researches
CARAT Ad Spend Report, 2016 | Carat
Advertising spend remains healthy in 2016, increasing globally by $23 billion in 2016 to hit the US $ 548.2 billion, a +4.4% year-on-year increase compared to 2015. The key insight from CARAT’s latest ad spend report: It’s clear that the growth in global advertising spends predicted in 2016 of +4.4%, supported by major media events, …