Digital Marketing Statistics & Metrics

UK Google Spending Growth Decreased to 10% in Q1 2017 | Merkle

Digital Marketing | UK

Several Google initiatives in the last year have helped Google to maintain its robust growth, including a fourth mobile text unit, Google Maps ads, PLAs on image search & the decoupling of desktop & tablet bidding.

UK Google spending growth falls to reach 10% in Q1 2017. Although CPCs rose 3% in the same period, compared to a 2% decline in Q4, and click growth slipped from 17% Y/Y in Q4 to 7% in Q1 2017.

UK Google Spending Growth Decreased to 10% in Q1 2017 Merkle

A Graph Shows Google Overall Paid Search Year-Over-Year Growth Rate in The UK.


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