Google UK Spending Growth, Q1 2017 | Merkle | Digital Marketing Community

Digital Marketing Statistics & Metrics

UK Google Spending Growth Decreased to 10% in Q1 2017 | Merkle

Digital Marketing | UK

Several Google initiatives in the last year have helped Google to maintain its robust growth, including a fourth mobile text unit, Google Maps ads, PLAs on image search & the decoupling of desktop & tablet bidding.

UK Google spending growth falls to reach 10% in Q1 2017. Although CPCs rose 3% in the same period, compared to a 2% decline in Q4, and click growth slipped from 17% Y/Y in Q4 to 7% in Q1 2017.

UK Google Spending Growth Decreased to 10% in Q1 2017 Merkle

A Graph Shows Google Overall Paid Search Year-Over-Year Growth Rate in The UK.

Merkle

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. Merkle’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies.Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,000+ employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network.
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