Introduction For many marketers, the holiday season isn’t just the busiest time of the year—it’s crucial for their financial success. A survey conducted by Edelman DXI for Mailchimp in June 2023 found that two-thirds of marketers estimate that the holiday season accounts for 21%-40% of their company’s annual revenue. This means that a significant number …
THE USE OF AI TO ADVANCE PERSONALIZATION IN 2024 For years, Ascend2 has been providing marketing professionals with insights into the use of personalization in marketing. Each year, their research highlights a new trend in personalization, and this year’s focus is on the impact of AI on marketing personalization. The combination of AI and marketing …
What customers want and what businesses think they want are often two different things. In the digital era, personalization has risen steadily in recent decades and has been largely a ‘south to north’ phenomenon. Evergage and Researchscape International surveyed 300 marketing professionals from the US, the UK, India, Canada and Germany in 19 different industries …
COPYRIGHTS DIGITAL MARKETING COMMUNITY 2019
