Digital and Social Media Marketing Tools

Keyword Planner is a free Google Ads tool that helps advertisers determine what level of traffic can potentially be obtained with a certain budget and a certain campaign.

You can use Keyword Planner to search for keywords and see how a list of keywords might perform. Keyword Planner can also help you choose competitive bids and budgets to use with your campaigns.

The Keyword Planner can only be used with a valid AdWords account. Alongside use for Search Engine Advertising (or SEA) the tool also helps copywriters and SEOs with keyword research.

Benefits:

• You can search for keywords based on terms that are relevant to your product or service, website, or landing page.
• Use statistics like search volume to help you decide which keywords to use for a new or existing campaign.
• Forecasts, like predicted clicks and estimated conversions, can give you an idea of how a list of keywords might perform for a given bid and budget
• You can use it to spy and swipe your competitor’s keywords
• Create AdWords campaigns easily
• Narrow your results based on geographic location, language, and date ranges.
• Filter results by average monthly searches, competition level, organic impressions, ad impressions, suggested bids, and organic average position.

Services & Features:

• Discover new keywords
• Research keywords
• Get bid estimates
• Make your plan
• Conclusion
• View keyword forecasts

Pricing:

• Keyword Planner is a free Google Ads tool.