Digital and Social Media Marketing Tools

Lotame Software is a great company that provides tools, products, and services, which help companies, marketers, advertisers, publishers, and businesses around the world use data to build stronger connections with their consumers. Lotame’s tools find new and meaningful ways to help our clients all businesses harness the power of data to fuel more relevant and personalized experiences across screens and devices, online and off.

Benefits:

1. Aggregate audience data from any source – online, offline, mobile, social, search, OTT and beyond – and activate it across screens in real time.
2. Combine your data with insights from Lotame’s global data exchange for deeper insights about your consumers.
3. Improve campaign performance by targeting your campaigns to the audience most likely to respond.
4. Reach your audience on the right screen at the right time for increased engagement and campaign performance.

Features & Services:

1. Data Management Platform:
   Collect Anywhere. Use Everywhere.
2. Audience Optimizer:
   Evolve your Perfect Audience into Perfect Audiences.
3. Cross-Device:
   Bridging the Gap between Screens.
4. Data Stream:
   Powering the People Data Needs of Global Business.
5. Onboarding:
   Bringing Offline Data Online.
6. Syndicate:
   Powering the Seamless Exchange of Second-Party Data.
7. aiTV:
   Bringing Audience Intelligence to Television & Video