Digital and Social Media Marketing Tools

Nielsen is considered to be a great suite of tools, solutions, and software that provide all marketers, advertisers, retailers, brands, businesses, and all people who are interested in data analytics around the world with effective data, analysis, and information about their business or their competitors.

Nielsen’s solutions are presented by a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Additionally, it offers a great set of solutions that enable customers around the world to discover what’s happening now, what’s happening next, and how to best act on this knowledge.

Benefits:

• Catch the most complete and trusted view available of consumers and markets worldwide.
• understand what’s happening now, what’s happening next, and how to best act on this knowledge.
• Learn how well you reached your audience, whether your advertising changed attitudes, and whether you got the desired sales response.
• Enable you to evaluate your marketing strategy from every angle.
• Make the critical connection between media exposure and purchase behavior.
• Nielsen is also providing marketing insights that help you limit waste, as well as increase revenue.
• Increase marketing efficiency by understanding the most effective marketing mix elements.
• Identify who your most valuable consumers are and how they behave.
• It gives you the tools and insights to make informed decisions.
• Don’t just keep your customers satisfied—build strong lasting relationships.
• Help you build a stand-out brand.
• Understand global consumer sentiment and stay connected with evolving consumer priorities.
• Discover exactly what aspects of your marketing materials are (and aren’t) working.
• What kind of advertising appeals to your consumer’s emotions in a way that motivates their purchase behavior

Features & Services:

• Advertising Effectiveness
• Consumer Insights
• Creative Optimisation
• Development and Qualification
• Launch
• Market Opportunity
• Price and Promotion
• Sales Measurements
• Segmentation
• Shopper

Pricing:

The Nielsen company has not provided pricing information for its suite of analytical solutions or services. For more details about Nielsen’s pricing listing, you can contact the sales team.