Best Digital Marketing Blog

The concept of “User Persona” has first introduced by Alan Cooper in 1999 to help inform design strategy. This was necessary then since user-friendly digital services and products were lacking. In 2002, businesses began a focus on “Buyer Persona” to address the rapid changes in buying behaviors starting to occur. The question businesses get asked …

Consumer behavior has changed. Modern customers want to deal with companies that help and teach them before selling is even discussed. Marketing has made the shift, in turn, from PUSH to PULL. That’s the concept of inbound marketing. What Is Inbound Marketing? Inbound marketing is a marketing strategy that is designed to earn prospects and …

Once you set your digital marketing plan and identified your main KPIs and metrics, you need to identify a tool to help you measure each of your KPIs. Monitoring and measuring success metrics of any digital marketing campaigns would be too tedious (or nearly impossible) to do manually. You need to utilize good tools, programs, …

Welcome back to the second part of the “Track Like a Hawk” series. We’re gonna start this part with this situation… Imagine you’re sitting at your desk working on your own digital marketing campaign when the CEO passes and asks you what seems to be an innocent question: “How do we know if our digital …

We believe that any effective digital marketing campaign starts with setting the right digital marketing plan which starts in turn with digital marketing objectives. The objectives you decide on for your digital marketing campaign should te SMART (Specific, Measurable, Attainable, Relevant and Timely). When defining your digital marketing objectives, you need to think first about …

Perhaps you’ve seen them, those people who are early birds; drive to the office through a total gridlock with other half-asleep commuters, work hard all the day waiting until the sweet release at five o’clock. Those people’s formula of success based mainly on rising early and working hard. Perhaps you’re one of them. It sounds …

In today’s digital world, people are inundated with a myriad of ads and messages. As a result, businesses are struggling to get their content noticed by consumers. In 2018, up to 61% of people have a general disliking of website ads, and for video ads, it is even worse. But put yourself in your consumers’ shoes …

Every minute is valuable when running a business. With limited hours in the day and a growing to-do list to tackle, it’s crucial to find ways to boost your team’s productivity while completing tasks to the highest standard. By introducing a few new technologies and tools into your operations, you could potentially improve your internal …

If you want your social media strategy to be successful, you need to keep up to date with the latest trends. In a previous article, we took an overview on Facebook, Instagram and Twitter reports which analyzing users behavior and which topics and events that matter them the most during 2018.  In this article, we will review a …

Running your very own business is one of the hardest jobs in the world, but also one of the most rewarding by far. You get to be your own boss, do something that you love for a living, and make a positive impact on an industry that you care about. When you first started, it …