In 2023, digital marketing is as complicated and competitive as ever. WordPress can be a great ally in your pursuit of digital marketing success. It is SEO-friendly, intuitive, features a flexible design, and is adaptable to social media.

These are just some of the benefits of WordPress for digital marketing this article will explore. 

How WordPress Is Used in Digital Marketing

WordPress can host an online store, a blog, or a website as part of your digital marketing plan. The flexible platform can adapt to the needs of companies of various sizes in different sectors, partly due to the vast developer community, who produce plugins and themes tirelessly. 

The question “What is WordPress” hardly requires attention in 2023. Instead, let’s see why the system is still Number 1 for digital marketing. 

Search Engines Will Pick Up Your Site 

The platform’s SEO-friendliness helps expose your site and its pages to search engines. It features clean code, editable permalinks, and optimizable images. Here are some more details about these favorable elements. 

Search engines have no problem indexing and crawling well-made WordPress sites because the CMS uses clean and easy-to-read code. What’s more, it lets users edit permalinks – the website’s URL – right from the dashboard.

The role of images in content’s appeal is critical. However, even the most beautiful picture won’t attract users if it hasn’t been optimized. Visitors want websites to load quickly as well.  

You can optimize your images on WordPress to improve your ranking and your users’ experience, as well as reduce page loading time. 

There are two options: compress the image or include a keyword in its alt text. Use a plugin like ShortPixel Image Optimizer or Smush for the first option. 

Simple to Incorporate Into Social Media

WordPress has made incorporating sites into social networks almost effortless. You can set up publications so website visitors can like or share your content with others on social media. You need to buy plugins to do this, though. Two popular ones are Social Jetpack Warfare and Shared Counts.

Customizable Designs

It’s impossible to overestimate the role of quality themes in the outcome of your digital marketing strategy. Astra, Feast, Genesis, and Kadence are smart choices. Most free themes leave something to be desired, but you can improve them with plugins. 

Easy Updates and Maintenance 

You can add customers’ accounts to the website so they can modify their content or upload corporate updates. Anyone can make changes – coding experience is not necessary. Users can upgrade themes and update plugins automatically so the website is always secure. 

Affordable

WordPress is open-source, so you don’t need to buy a license to use it. The best plugins are paid, but most free ones provide sufficient functionality. 

Easy Integration With Google Analytics

Integration with Google Analytics lets users view performance in the dashboard. There is information about bounce rates, the most visited pages, views per page, daily visitors, etc. You can use it to make the corresponding changes to the website. 

If your website boasts a good conversion rate, you can add CTA buttons to your offers to generate more leads.

Although Google has given ample warning that Analytics 4 is replacing Universal Analytics on July 1, most websites haven’t switched to the new system. After this transition, WordPress sites can add tracking via the Google Site Kit and Code Snippets plugins.

WordPress Addresses Accessibility Issues

WordPress website owners have a legal responsibility to make their sites accessible. Entire platforms exist to track accessibility. With WordPress, you can add informative alt text to images and adequate color contrast. 

Alt texts should be 12-16 words long. Do not stuff them with keywords, and always end them with a period so screen readers recognize the end. 

You might be surprised to learn that harassment lawsuits against website owners are on the rise, and insufficient color contrast is the main reason. The minimum accessibility ratio for hyperlinks and colors is 4.5:1.