Highlighting the value of using social media platforms’ advertising products and services is still controversial, despite there are a huge number of big brands, businesses, marketers, advertisers, and retailers are depending on social media ad campaigns to reaching new people, increase their potential customers, and drive a great lift in its conversions and sales. The international trading platform, Libertex is one of those brands who wanted to explore the value of advertising on Facebook and Instagram _which owned by the Facebook company_. Hence, the company faced a great challenge to increase its visitors, clients, and customers on the Facebook and Instagram platforms, that’s why Libertex planed to reach its strategic, specific goals by creating a video ad campaign with broad targeting on Apple’s iOS in 3 German-speaking countries.
It should be noted that Libertex is considered to be one of the biggest financial companies around the world, which was operating since 1997. Libertex is an international, trustworthy brand with more than 20 years of financial reliable, cutting edge technology platforms to choose from.
With 2.2M clients worldwide, 210 tradable assets, 27 countries covered, 20 years in the market, 30 international awards, 700employees, the international trading platform, Libertex managed to be one of the leaders in their industry, which leads the customers into an engaging and compelling trading experience, in addition to building a long-term legacy of superior service to traders. Libertex is serving clients from more than 110 countries.
As a desire to find new people and encourage new customers to join their products and services, so their team put an accurate plan and strategy by depending on a great set of effective products, such as:
As we explained, Libertex has a specific goal to reach new customers in the Facebook and Instagram platforms that would play a vital role in lifting the company's conversions and sales. Hence, the international trading platform, Libertex needed to discover the value of advertising on Facebook and Instagram so that it could optimize future ad budgets. This meant measuring the lift brought by ad spend in relation to their conversion rate—the number of complete registrations per each new visitor to the page.
Between October 3–31 2018, through specific ad campaigns, Libertex managed to drive a great suite of results, which played a vital role in hitting the company's objective of push a great lift in complete registrations in relation to ad spend, with additional impressive lifts in purchases and app installs. These results include: