ROAS is an abbreviation for return on ad spend, an indicator in marketing that measures how much revenue a business makes for each dollar spent on advertising. ROAS is what our case study today will be about. All in all, ROAS is pretty much the same as another indicator that’s more common to know: return …
For brand marketers, ever concerned about ROI, measuring the efficacy of their campaigns to tell if they’re actually driving sales, is a constant headache. But how to attribute a sale to a given piece of marketing as the number of marketing channels out there seems to grow exponentially? It turns out there are more than …
With Facebook Video Ads, you’re able to showcase your content, using all of the targeting options that Facebook is famous for. Facebook users love content that is engaging and videos are especially engaging on Facebook and other social media platforms. In fact, the estimation is that mobile video will account for 75% of mobile traffic …
In today’s piece, we’ll delve into the world of LinkedIn, and discover how Audi utilized LinkedIn Analytics for raising brand and product awareness. Many people confuse building a brand with building awareness. Getting the right audience to know you is a big part of brand marketing, of course. Yet, it’s not the only thing you …
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