As one of the giant platforms in the sports business. Attracting more than 3,500 visitors and 150 high-profile speakers annually to its conference in Düsseldorf, SPOBIS is Europe’s largest sports business event. It is organised by the German sports industry content platform SPONSORs.
In this case study, we’ll take a deep look into how this prominent sports industry event made a huge breakthrough. As it scored strong ticket sales and a championship-worthy 9.5X return on ad spend when it created tailored Facebook video ads content for 2 very specific audiences.
Facebook video ads are the best way to ensure people remember your brand and come back to your site. Video isn’t just trending on Facebook, it’s a strategy that works to engage and convert website visitors. In order to push leads down the funnel in email marketing campaigns, and to fuel engagement across multiple social channels.
Ahead of SPOBIS 2019, SPONSORs wanted to drive ticket sales in a cost-effective way and position the conference as Europe’s must-attend event for the sports industry.
SPONSORs had 2 clear audiences in mind for its ticket sales campaign, based on the kinds of visitors that it wanted to attract to SPOBIS 2019:
1. Senior sports industry executives and influencers who would be interested in the summit part of the event
2. Younger sports professionals and students who would be attracted to the expo.
Achieving a season's best, by tailoring content to different audiences and presenting it in an engaging, mobile-friendly ad format, SPONSORs achieved strong ticket sales. The May 11, 2018–January 29, 2019 campaign resulted in: