Tag: Instagram Ads

Instagram looks forward to the next stage of its eCommerce expansion. In light of that matter, TechCrunch reported that Instagram is testing at the moment the new Shops tab globally, but with a small group of users. At present, when you tap on the Shops tab it will take you to the existing shopping experience …

There are different ways in which you can generate more Instagram ROI when you use it for your marketing purposes. It all depends on the ways in which you want to achieve your goals. Instagram is one of the most productive social media channels that come with valuable assets that help modern marketers. There are …

Today, businesses and advertisers have many available options for their digital marketing mix. Yet, few are having a moment quite like Instagram Video Ads. More than 2 million advertisers use Instagram to reach the social network’s 1 billion active users at a time. Moreover, statistics saw an 80% increase in time spent watching Instagram videos. …

Facebook has released several new tools to assist businesses with their holiday season marketing efforts. According to a Facebook-commissioned study, nearly half of US shoppers start shopping for the holidays in November or earlier. So the time is now to reach shoppers on social media. Here’s a rundown of the new features Facebook is launching …

Instagram has made restrictions that prevent users under the age of 18 from seeing certain content pushing weight loss products and cosmetic procedures. As concerns have been raised about the impact that diet, detox and cosmetic surgery content can have on young people, their mental health and body image. Instagram new restrictions also include removing …

Social media marketing plays an integral role in a business’ marketing communication today. It is an entirely new way to reach your main audience and communicate with your customers. There are many success stories for marketing in social media. The fact that Instagram has the ability to attract a bunch of famous people to set …

Facebook announced that it’s testing two shopping ads format features to support direct sales for marketers while helping to eliminate an estimated $213 billion lost to friction during online checkouts, Marketing Land reported. The first feature, currently in testing, is a new native checkout feature for dynamic ads, making it possible for users to discover …

Due to the advantages of social media in connecting businesses to end-consumers directly, in a timely manner and at a low cost, social media has become the centre  of  attention  in  many  industries  by  facilitating  various  areas  of  marketing,  such  as promotions,  marketing  intelligence,  sentiment  research,  public  relations,  marketing communications, as well  as product  and …