Digital Marketing News

Instagram Rolls Out Suggested Posts to Keep You Connected to Your Feed

Instagram has now officially added a new listing of suggested posts at the end of your main feed, and this is after testing out different variations of the option.

Talking more about Instagram’s suggested posts whenever you scroll through all of the latest updates from the people and profiles you’re following.

Instagram’s Suggested Posts

As you can see in the screenshot below, the new suggested posts flown on from the “You’re All Caught Up” notification, which Instagram added in 2015.

Stay Connected to Your Feed With Instagram's Suggested Posts Instagram’s Suggested Posts Keeps You Connected

Moreover, that notification aligned with Facebook’s “time well spent” approach, and that approach focused on making sure that all users were aware of how they were spending their time in-app, along with the notification serving as a prompt that you don’t need to keep scrolling, as you have caught up on the latest updates.

However, if you want to keep on scrolling, you have the ability to do so now, and Instagram can use it as a means to show you new stuff – which could include ads.

In light of this matter, Instagram explained to TechCrunch: “Our goal is to make it clear when you’re all caught up so you can decide how you want to best use your time. We see people continuing to seek out more posts they’re interested in after catching up with their feeds, so we wanted to learn from that and make it easier to go a little deeper for those who choose to do so.”

According to the above, it seems a little counter-intuitive based on the original purpose of the “You’re All Caught Up” notifier. Moreover, and based on initial tests, Instagram has font it effective in generating more exposure as well as keeping users engaged.

Of course, Instagram’s suggested posts option was being tested for the last couple of years, so it includes a new variant spotted back in June and it splits the feed into two tabs – “Suggested” and “Older” posts.

Stay Connected to Your Feed With Instagram's Suggested Posts

Even though it looks like Instagram doesn’t appear to have gone with this version at this stage, but you can view the same by scrolling down to view the suggested posts, or by tapping on the “View Older Posts” link on the caught up prompt.

Of course, any new update on social media is a great benefit for your business, so what is the business benefit here?

The key consideration of Instagram’s suggested posts is the capacity for Instagram to showcase product posts based on people’s past searches.

So it is a great benefit especially that Instagram is moving more towards eCommerce, and people started to use the platform to browse and shop other than just posting their pictures and videos.

Therefore, the added recommendations could connect more selles with more buyers who are interested and this is by highlighting similar items and trends aligned with their past searches.

Given the importance of the topic, Instagram has also said that it will serve ads in some of these expanded listings, providing more reach opportunities.

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