Digital Marketing Guides & Strategies

Instagram Marketing: The Definitive Guide (2019) | Later


Instagram has been evolving since 2010 from just a platform to share photos and videos to a necessary platform to benefit your business.

Without further ado, let’s get started with the ultimate Instagram marketing guide which will walk you through tips and tricks for your business and how to use the platform in order to grow your business.

Identifying Your Goals and Objectives

First things first, you need to set your Instagram marketing goals and objectives, in order to that you have to understand what the word “success” means for you.
You need to answer some questions yourself such as:

  • Why are you using Instagram?
  • How can Instagram assist you in achieving your overall marketing goals?
  • How does Instagram offer you something different to other platforms?
  • How much time or budget can you commit to Instagram?

Instagram Marketing: The Definitive Guide | DMC

The next step is figuring out who are you trying to target. If you already know that then a good strategy is to take that customer persona and extrapolate to Instagram.

Answering the following questions will help you target your customers.

  • What hashtags do they use?
  • What communities are they a part of?
  • What kinds of content do they engage with?

Building an Instagram Content Strategy

It’s highly important to build a content strategy and not to overlook your individual posts. Instagram allows four types of posts and those are photos, videos, carousel posts, and shopping posts.

The following chart shows the global best times to post on Instagram

Instagram Marketing: The Definitive Guide | DMC

Tips on How to Use Instagram Videos for Business

It is helpful to have a specific goal in mind when it comes to Instagram videos, however here are some examples of successful video posts:

  • Make sure to promote your products in a 60-second video compared to just one image. According to Hubspot, 64% of consumers are more likely to buy a product online after watching a video of it first. So using Instagram video to show your products in action could be a huge way to increase the ROI of your Instagram marketing!
  • Another thing to bear in mind is to build brand trust.
  • Educate your audience.
  • It is important to pick an eye-catching cover photo.
  • Don’t rely on sound.
  • Use a third-party app to edit your Instagram Video.
  • Find a video length that works for your audience.

The Table of Content of “Instagram Marketing: The Definitive Guide (2019)”:

  • Instagram Marketing: A Preface
  • Why Instagram Marketing is Key to Ecommerce Success
  • The Instagram Algorithm
  • Identifying Your Goals and Objectives
  • Setting Up Your Instagram Business Profile
  • Optimize Your Instagram Profile
  • Building an Instagram Content Strategy
  • Instagram Stories for Business
  • How to Use Instagram Live for Business
  • How to Use IGTV for Business
  • Running an Influencer Marketing Campaign
  • How to Get More Instagram Followers
  • How to Track Your Instagram Analytics
  • Proven Instagram Marketing Campaigns You Can Steal
  • Tips for Effective Instagram Marketing
  • Instagram Marketing Final Thoughts

Number of Pages:

  • N/A


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