Digital Marketing News

Instagram Tests New Ads on the Shop Tab to Highlight Specific Products

Instagram keeps on moving forward in the eCommerce world. Instagram is launching the next element in its eCommerce push, along with a new test of promoted products on Instagram’s Shop tab in the app.

Find Out More About Instagram's Shop Tab 2021 | DMC

More About Instagram’s Shop Tab:

According to the screenshot above, soon, brands with product listings in the app will be able to promote them on Instagram’s Shop tab front page, with a ‘Sponsored’ disclaimer marking the posts.

Moreover, clicking through on a sponsored product listing will take you through to the Product Details Page, and there you’ll be able to get more info, as well as viewing additional images where available.

Will This Be Helpful? Yes, that will also help to connect people through to other posts and products from the brand within Instagram, and this is by tapping on the profile bubble, while they’ll also be able to tap through to the brand’s website for more information, and to make a purchase.

And like regular Instagram posts, promoted products can also be saved or shared with friends, providing further promotional potential.

Also, Instagram is gradually adding in more commerce tools besides features, because Instagram looks forward to making the platform more ‘shoppable’ as well as encouraging new user behaviors that align with the broader eCommerce shift.

Additionally, Instagram hopes to make shopping a habitual response on the platform, so that any time you view a post, you’ll be able to buy any items shown, within a few clicks.

Anyhow, with the addition of Instagram Shops, as well as new promotional tools like this, the platform is steadily moving towards building its shopping potential, also facilitating whole new use cases for brands.

These new Instagram’s Shop tab ads will be tested with selected US advertisers, to begin with, including Away, Boo Oh, Clairepaint, DEUX in addition to Donni Davy.

Regarding Instagram’s Shop tab, Instagram says that it will evaluate the results over time, with a view to expanding availability.

  • E-Commerce

  • Instagram

  • Instagram Ads

  • Instagram Audience

  • Instagram Engagement

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