LeoSat Enterprises (@_LeoSat) is a B2B technology company with big goals. For instance, LeoSat aims to transform the way that businesses transfer data around the globe. Their proposed network of low earth orbit satellites enables secure data connection from anywhere to everywhere. Hence, providing connectivity and security to users. LeoSat took to Twitter searching for opportunities to grow, they looked to utilize Twitter Ads to their advantage. To create their campaign, They partnered with Pulse (@PulseTechAgency), a B2B Marketing Agency.
Twitter ads are quite useful as people on Twitter are influential, receptive, and eager to discover new brands, ideas, and products. Hence, Twitted Ads present businesses with opportunities to reach more of their targeted audiences.
LeoSat wanted to grow their commercial and investor community. They used a follower campaign to help achieve this. The target audience for their campaigns were commercial buyers and investors in specific industry sectors. The team focused on targeting specific keywords and interests, in addition to follower targeting of key accounts relating to LeoSat.
The campaign was a great success for LeoSat, helping them grow their commercial and investor community, with 20% lower cost-per-follower than industry average.