Tag: Advertising Objectives

ROAS is an abbreviation for return on ad spend, an indicator in marketing that measures how much revenue a business makes for each dollar spent on advertising. ROAS is what our case study today will be about. All in all, ROAS is pretty much the same as another indicator that’s more common to know: return …

LeoSat Enterprises (@_LeoSat) is a B2B technology company with big goals. For instance, LeoSat aims to transform the way that businesses transfer data around the globe. Their proposed network of low earth orbit satellites enables secure data connection from anywhere to everywhere. Hence, providing connectivity and security to users. LeoSat took to Twitter searching for …

Online advertising is supporting companies and brands to inform, persuade, remind, and educate target customers about new products or brands. There are many advertising objectives agencies or advertisers can create before launching their campaigns and it’s important to understand who is your customers are and what is the objectives are and which channels will be used to achieve …

Advertising spend remains healthy in 2016, increasing globally by $23 billion in 2016 to hit the US $ 548.2 billion, a +4.4% year-on-year increase compared to 2015. The key insight from CARAT’s latest ad spend report: It’s clear that the growth in global advertising spends predicted in 2016 of +4.4%, supported by major media events, …