Online advertising is supporting companies and brands to inform, persuade, remind, and educate target customers about new products or brands. There are many advertising objectives agencies or advertisers can create before launching their campaigns and it’s important to understand who is your customers are and what is the objectives are and which channels will be used to achieve these goals. One of the major objectives of advertising acquiring more customers. This is also known as making the customers switch brands. This can happen by passing on a strong message so that the potential customer change the brand which he is tied up with and comes to another.
A Graph Shows The Primary Objectives Of Online Advertising for Advertisers, Agencies and Tech Vendors, 2018.
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