Econsultancy
Econsultancy arms a global community of over half a million marketers and e-commerce professionals with the research, data, analysis, training, events and online resources they need to enable them and their organizations to succeed online. Their award-winning reports, training and insight can help in improving online and multi-channel marketing.
Latest Posts
Indicators | Digital Marketing
Agencies Primary Objectives of Online Advertising, 2018
Online advertising is supporting companies and brands to inform, persuade, remind, and educate target customers about new products or brands. There are many advertising objectives agencies or advertisers can create before launching their campaigns and it’s important to understand who is your customers are and what is the objectives are and which channels will be used to achieve …
Indicators | Digital Marketing
What Would Help Customers Experience in Advertising Over the Next Five Years, 2018
Customer experience management focuses on creating differentiated experiences at touch points that customers choose to interact with company or organization, an increasingly fundamental requirement for advertisers is the ability to target the right type of advertising to the right customers and prospects in real time. The ability to dynamically segment audiences is the most desired …
