Indicators
The Top Critical Challenges for a Customer Experience Strategy to Achieve, 2019
The customer experience is the sum of experiences that a customer has with an organization, from awareness to loyalty. A seamless experience not only has a positive impact on customer satisfaction and retention but also leads to higher share-of-wallet and recommendations. Thus, customer experience is an important driver of growth for your organization. The customer …
Indicators
Agencies Primary Objectives of Online Advertising, 2018
Online advertising is supporting companies and brands to inform, persuade, remind, and educate target customers about new products or brands. There are many advertising objectives agencies or advertisers can create before launching their campaigns and it’s important to understand who is your customers are and what is the objectives are and which channels will be used to achieve …