Digital Marketing Statistics & Metrics

The Top Critical Challenges for a Customer Experience Strategy to Achieve, 2019

Digital Marketing | Global

The customer experience is the sum of experiences that a customer has with an organization, from awareness to loyalty. A seamless experience not only has a positive impact on customer satisfaction and retention but also leads to higher share-of-wallet and recommendations. Thus, customer experience is an important driver of growth for your organization.
The customer experience management is a powerful tool that combines the voice of the customers and financial and organizational analysis to drive a deep understanding of customer motivations, and to improve overall customer experience.

Take a glance at the top critical challenges for a customer experience strategy to be achieved:

  • Improving customer retention is ranked as the main critical challenge form a customer experience strategy to be achieved with a rate of 61%.
  • Increasing value is ranked as the second top critical challenge for a customer experience strategy to be achieved with a rate of 54%.
  • Improving the interactive design and the ease of use is ranked also as a critical challenge by surveyed marketers for a customer experience strategy to be achieved with a rate of 30%.
  • Increasing data-driven personalization also listed as a top critical challenge for a customer experience strategy to be achieved with a rate of 27%.
Most Critical Challenges For a Customer experience strategy to be achieved, 2019

A Graph Shows The Most Critical Challenges For a Customer Experience Strategy to Be Achieved, 2019.

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Research-Based Marketing

Ascend2 is a team of research and marketing professionals providing Research-Based Marketing exclusively for marketing technology companies and agencies with a proprietary process that allow them to conduct primary research, create content and generate demand that addresses any specific business development needs of marketing solution firms in as little as two weeks at a guaranteed cost per lead.
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