Ascend2
Ascend2 is a team of research and marketing professionals providing Research-Based Marketing exclusively for marketing technology companies and agencies with a proprietary process that allow them to conduct primary research, create content and generate demand that addresses any specific business development needs of marketing solution firms in as little as two weeks at a guaranteed cost per lead.
Latest Posts
Indicators | Account Based Marketing (ABM)
The Most Effective Targeting Criteria Used For Account-Based Marketing, 2019
Account-based marketing is highly attractive nowadays in the way that it combines insights for strategy and technology for execution. Marketing teams who understand Account-based marketing (ABM) nowadays are in a powerful position to better align to what sales needs, and to make many smart choices about the right actions to take and the right time …
Researches | Digital Marketing
Account-Based Marketing, 2019 Report | Ascend2
Account-Based Marketing (ABM) is a highly-personalized, high-touch, extremely-targeted approach to creating and executing marketing campaigns. A very high level of targeting and personalization is possible thanks to different technologies. Some account-based marketing providers start with a list of individuals at the target companies. And since they are targeting individuals, not locations, it doesn’t matter if …
Indicators | Digital Marketing
The Most Effective Tactics Used For Improving Customer Experience, 2019
Delivering a great customer experience is hugely important for any business. The better experience customers have, the more repeat custom and positive reviews you’ll receive, while simultaneously reducing the friction of customer complaints and returns, great customer experiences don’t happen by accident, they require a vision and a plan to get there, a great customer …
Indicators | Digital Marketing
The Top Critical Challenges for a Customer Experience Strategy to Achieve, 2019
The customer experience is the sum of experiences that a customer has with an organization, from awareness to loyalty. A seamless experience not only has a positive impact on customer satisfaction and retention but also leads to higher share-of-wallet and recommendations. Thus, customer experience is an important driver of growth for your organization. The customer …
Researches | Consumer Behavior
Strategies, Tactics, And Trends For Customer Experience Report, 2019 | Ascend2
Customer experience is fast becoming a top priority for businesses, creating superior customer experience seems to be one of the central objectives in today’s retailing environments. Retailers around the globe have embraced the concept of customer experience management, with many incorporating the notion into their mission statements. The ongoing digital revolution and the remarkable rise …
Indicators | Digital Marketing
The Most Critical Challenges of Generating Higher Quality Leads, 2019
Attracting and converting strangers is a challenge for many companies in today’s content-rich world. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service. These are just a few of the many ways in which you could qualify someone as a …
