Digital Marketing Researches & Reports

Amid the COVID-19 pandemic, consumers’ behaviors have started to change in all aspects. This COVID-19 trends report gives you a closer look like a marketer as it takes a deep-dive into pressing topics for marketers and brands, as it provides a trended perspective on the COVID-19 impact. Let’s dive deep into the COVID-19 trend report. …

COVID-19 has made a lot of changes worldwide. This report places the light on the post-COVID-19 new consumer mindset. The report covers the following aspects of the new consumer mindset: Tightened pursestrings Data for good Exclusivity excluded Life in the slow lane Reduced horizons Without further ado, let’s check the information about the new consumer …

There are many countries that have been struggling with the impact of COVID-19 in many aspects such as health, social, and economy. As we can see the world has changed in a blink of an eye, however, this report talks about Canadian shopping behavior and spending habits in light of the COVID-19 pandemic, and the …

Knowing your target audience is a part of your campaign success, females are an important target audience, marketing to mothers is challenging because they represent a very diverse and large group, which means the approach of ” a one size fits all” won’t help. In light of that, this report sheds the light on mothers, …

After declaring that COVID-19 is a global pandemic, industries, businesses, and economies are affected by it, some had the chance to take advantage of it, and others could not. However, this report is to gain a better view and understanding of how organizations are approaching the radical changes to business as usual brought about by …

COVID-19 has an impact on everything around us, starting with industries and economy to the content consumers engaging with. In addition to that, media consumption has been increasing lately due to the lockdown. Amid the current circumstances, IAS wanted to know and understand the attitudes of US internet users towards coronavirus ads adjacency and how\if …

Social media has become an important and essential part of our everyday life. Even amid the ongoing events and the COVID-19 pandemic, social media use is getting an obvious increase. It is either people staying at home and entertaining themselves, working remotely, or studying online. One way or another you will have to use social …

“The key drivers of consumer behavior have traditionally been value, convenience, and experience. Looking ahead, brands and retailers need to also consider choice, purpose, and privacy if they are to earn their customers’ loyalty” says Paul Martin, Head of Retail, KPMG in the UK There are many definitions of the tern “Customer Loyalty“, however, it …