Digital Marketing Researches & Reports

Today’s online shopper is savvier than ever and has higher expectations for information, service and the full customer experience. E-commerce also continues to change before our eyes. You need to understand your customer’s perspective, so you can establish a deeper relationship with your customer to drive both sales today and capture the customer lifetime value …

Are you sure you’re targeting millennials the right way? Do you know what are their digital attitudes and what are their major interests? And what are their gaming habits? Do you know how Millennials discover and interact with brands while online? And what can brands do to appeal to a Millennial? All these questions and …

Smart homes and home automation are ambiguous terms used in reference to a wide range of solutions for controlling, monitoring and automating functions in the home. Smart homes and the internet of things IoT are two interconnected trends dating back to the late 1990s-2000s. Without the IoT, the ability of the internet to connect different …

Building a successful consumer-company relationship is a two-way communication method one of the main factors weighing on the level of consumer trust. Advertising as a communication tool that elicits lots of attention and emotions is a big part of the trust-building process. Its character whether socially responsible or controversial sets a tone for the communication …

Privacy is currently a topic of widespread societal interest and debate as digital technologies generate and trade in personal data on an unprecedented scale. The calls of industry and government alike proclaim the social and economic benefits to be had from personal data and run alongside a steady flow of scare stories detailing its misuse …

The Alpha generation without defined characteristics and with the certainty that they will be immersed in a connected world, this generation refers to those who were born after the year 2010. They can be children from generation Y or Z generation. The Alpha generation is far from being just the next generation’s name or the …

Customer experience is fast becoming a top priority for businesses, creating superior customer experience seems to be one of the central objectives in today’s retailing environments. Retailers around the globe have embraced the concept of customer experience management, with many incorporating the notion into their mission statements. The ongoing digital revolution and the remarkable rise …

Loyalty reflects relationship development and retention reflects relationship continuity. Customer retention is a crucial component of the customer relationship. The main aspect of customer retention is the emotions evoked by the customer experience combined with the organization’s strong reputation, consumers are asking for more and expect programs to deliver beyond the points. In return, loyalty …