Introduction In the final quarter of 2023, 74% of consumers abandoned purchases due to feeling overwhelmed, according to Accenture’s Consumer Research 2024. Despite companies’ efforts to prioritize customer-centricity and personalized experiences in recent years, 71% of people report seeing no improvement—or even an increase—in the time and effort required to make purchase decisions. It’s understandable …
Embark on a journey into the future of media with our exclusive insights on Media Trends & Predictions 2024. Uncover the latest shifts in VOD success, discover how regional strategies shape global landscapes, understand the impact of segmentation, and explore the dynamic terrain where consumer media loyalty will be tested. Join us as we navigate …
Even though we are developing every day and technology is taking over, fintech isn’t being used to its full potential. When it involves financial management, Gen Z as well as millennials are far more likely to refer to social media influencers as their preferred source. Let’s know more about fintech customers in this report! The …
Since the pandemic, we are witnessing a lot of changes in media. This global media landscape report discusses everything about that! Obviously, smart devices are in high demand, on the other hand, in the US, trust in the media continues to fall. Also, TV viewing on consoles grew 15% year-on-year and there are more insights …
In this 2023 trends report, we will witness the strength of globally harmonized consumer survey data. In this 2023 trends, you will know the most need-to-know trends for anyone looking to understand the consumer mindset in the next year. This 2023 trends report answers it all, how do consumers feel about crises? What are they …
Gen Alpha wants all people to be treated equally and to be protected from bullying. Representation in entertainment is a top priority for those in minority communities. Inclusion and diversity are important to these future consumers, and just seeing characters who resemble themselves is a big draw for them. Their preferences are shifting toward world-building …
The pandemic sped up the digitization of health and wellness services. Customers are increasingly using online services to reach their medical records, order prescriptions, as well as monitor their mental health. With nothing but an increasing number of people of all ages owning smartwatches, Americans are becoming more active in managing their health. When it …
Every year we witness new social media trends, and in this report, we will know more about social media trends in 2022! We can see that since 2020, TikTok continues its impressive growth and the number of consumers using TikTok has grown by 32%. Not only that but also, compared to 2020, people in North …
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