Digital Marketing Researches & Reports

It is proven that only 9% of American consumers say they feel represented in advertising. That percentage is really low for an industry that spends so much time, money, besides talent on targeting consumers. The question is why is there such a disconnect between the reality of American culture today and the messages that advertisers …

All the data in this report mentions that the ongoing COVID-19 pandemic is heavily influencing TV and streaming consumption patterns in 2020. We can see that in some cases, streaming does come with ads, so it is not all bad news for the TV advertising market. This Traditional TV and streaming report also looks at …

This report places the spotlight on image-conscious consumers defined as those who say they agree with any of the following statements: ” I like to look after my image\appearance” or “it is important for me to feel respected by my peers” besides disagreeing with the statement, ” I am indifferent to what is”in” right now/what …

2020 has been a year full of surprises and major world events, this 2021 topics and trends report analyze four regions and eight countries, exploring how COVID-19 is affecting communities and individuals. Without further ado, let’s get started. Australia: The Joy of Reading: Based on the 2021 topics and trends, almost three-quarters (72%) of all …

The COVID-19 pandemic has shown us that there’s never been a stronger case for harmonized research. In this consumer trends 2021 research, we’ve found some of the strongest variables impacting both B2C and B2B behaviors have been when the coronavirus hit, the severity of cases, types of economies, besides climate. How The COVID-19 Pandemic Will …

The COVID-19 pandemic has forced consumers to change their shopping habits rapidly, it has pushed people to either increase their online spending or try shopping online for the first time. Moreover, COVID-19 is affecting the online customer journey today and in the ways, consumers expect their shopping habits to change even after the crisis has …

Technology is a double-edged sword, also it’s this struggle between positivity and negativity which happens throughout this consumer trends report – whether that’s in the economy, in healthcare, in the digital space, in privacy, or in anything else with a future focus. It is the consumer’s struggle between pessimism and optimism which will take center …

Effective communication is always important —however, when navigating a crisis, it is critical. It is reported that 54% of high-level execs mention that they stream major company updates (such as town halls besides all hands) at least weekly. Anyhow, only 20% of employees agree. Moreover, Those who rate their companies poorly on communication are 4x …