Since the pandemic, we are witnessing a lot of changes in media. This global media landscape report discusses everything about that!
Obviously, smart devices are in high demand, on the other hand, in the US, trust in the media continues to fall. Also, TV viewing on consoles grew 15% year-on-year and there are more insights to check, read on and figure out…
Despite a three-year plateau, smartphone ownership is now so widespread that it has fueled the growth of other IoT-connected devices (Internet of Things)
Without discussing, of course, we know that media has a great impact on our lives.
The time we consume staying online is a lot, the chart below shows the average daily time spent on the following (H: MM) and the percentage who use them.
There’s a lot to check in the global media landscape report, make sure to take a look at media consumption and how online users’ behavior is changing…
All figures in this report are drawn from GWI’s online research among internet users aged 16-64. Our figures are representative of the online populations of each market, not its total population. Note that in many markets in Latin America, the Middle East and Africa, and the Asia-Pacific region, low internet penetration rates can mean online populations are younger and more urban, affluent, and educated than the total population.
Each year, GWI interviews over 900,000 internet users aged 16-64 via an online questionnaire for our Core dataset. A proportion of respondents complete a shorter version of this survey via mobile, hence the sample sizes presented in the charts throughout this report may differ as some will include all respondents and others will include only respondents who completed GWI’s Core survey via PC/laptop/tablet.