Orbit Showtime Network (OSN) is considered to be one of the most popular direct-broadcast satellite providers, which providing world class television to millions of households and businesses across the Middle East and North Africa (MENA). It owns more than 180 channels and more than 60 high-resolution channels that provide customers with the most popular movies and the latest TV programs, as well as Arabic channels for children, real-life programs and a wide variety of live sports. OSN also have an unparalleled digital content space with OSN On-Demand _a huge library of exclusive and up-to-date content on demand, OSN Play _an instant live broadcast platform to take advantage of services on TV, mobile, Mobile, tablets_, WAVO _a standalone platform_, in addition to the original digital platform “the Native” _a platform developed for independent audio and visual artists to showcase their work.
The company has had a great challenge to push its new online-only subscription package, in addition to encouraging its online sales, this year.
On this front, OSN depended on its digital marketing agency called “Starcom MediaVest Group” that ran out this online campaign on the Facebook platform to reach the company’s objective.
Starcom is the Human Experience Company. A world-renowned media communications agency that has more than 5,000 employees worldwide. It partners with the world’s leading marketers and new establishment brands, including Airbnb, Coca-Cola, Fiat Chrysler Automobiles, Kellogg Company, Kraft Heinz, Samsung, Visa and more. Starcom is part of Publicis Media, one of four solution hubs within Publicis Groupe [Euronext Paris FR0000130577, CAC40], and has offices within Publicis One.
OSN aimed to push conversions on its web site osn.com and promote a new subscription package in the Gulf countries, including Saudi Arabia, United Arab Emirates, Oman, Bahrain, Qatar, and Jordan. Accordingly, the direct-broadcast satellite provider (OSN) depended on Facebook ads to be heard with a wide audience, as pay TV has broad appeal among different demographics.