First off, it should be mentioned that Scentbird is considered to be an e-commerce startup that is built for the pickiest girl- or boy-, in order to enable them to date luxury perfumes before marrying them. In addition, it was designed to provide an alternative that is both practical and exciting. Scentbird has a great experience that it gives its subscribers the opportunity to discover fresh new designer fragrances every month, without the need to commit to a full-sized purchase. With customised recommendations and over 450 names to choose from, Scentbird makes fragrance shopping simple and fun.
This company had had a great challenge, as it is considered to be a new startup project, it has a specific mission, which was that they need to make an effective awareness of its services, in addition to achieving good results of its ad campaigns without waste a lot in the spent budget. Hence, Scentbird brand decided to depend on Facebook Marketing Partner “Revealbot”, which is a professional Facebook ads automation tool. Revealbot allows marketers and advertisers to create dozens of ad variations at scale, auto-manage them by using rules, get cross-platform reports and automatically promote best posts on Facebook.
In serving its mission to reach the targeted objectives, Scentbird worked with Revealbot, a Facebook marketing partner, in order to run out the company ad campaigns with its rules. Revealbot is one of the smartest tools or software that is advanced automation for Facebook Ads. It provides all marketers, advertisers, brands, and business with a great suite of professional automation solutions that enable them to optimize their ad management routine and boost their ROAS.
As an e-commerce startup, Scentbird was on a mission to scale its ad campaigns in the most cost-effective way possible. It particularly wanted to reduce the amount that it spent on ads that brought few or no conversions.
Over a 3-month period through 2018 Scentbird had been enabled to drive a set of effective results by using Revealbot’s platform, such as: