Taking advantage of achieving impressive feats in your business, like striking a new partnership with another brand, or sponsoring a TV show/Event, is a must if you want to make the most out of your investment. It’s a great opportunity – if used properly – to drive brand awareness, increase user interactions, drive Lead Generation, push brand sales, create brand loyalty, increase app installs, and raise conversions.
But these objectives must be based on a planned strategy to achieve. In order not to lose sight of the role of social networking platforms, you must also market this Sponsorship through your own accounts on various social media platforms, such as Facebook, Twitter, Instagram, YouTube, LinkedIn, Snapchat, and Pinterest.
Hence, in this article, we will showcase one of the most successful case studies, as an example of how to drive Brand Awareness, increase Brand mentions, and engage users in one Digital Campaign.
This case study belongs to “Chevrolet”; Chevrolet (@ChevroletCanada), a partner of CTV’s “The Amazing Race Canada” (@AmazingRaceCDA), wanted to drive awareness of its sponsorship of the hit show. Chevrolet’s goal was to strengthen its association with “The Amazing Race Canada,” and it knew that an exciting, engaging campaign would be crucial to capturing the audience’s attention. Chevrolet accomplished this by bringing CTV viewers along for the ride, giving them the chance to compete in their own race on Twitter.
Chevrolet (@ChevroletCanada), a partner of CTV’s “The wonderful Race Canada” (@AmazingRaceCDA), wished to drive awareness of its support of the hit show. Chevrolet’s goal was to strengthen its association with “The wonderful Race Canada,” and it knew that an exciting, participating campaign would be crucial to capturing the audience’s attention. Chevrolet accomplished this by conveyance CTV viewers on for the ride, giving them the prospect to contend in their own race on Twitter.
Chevrolet took a great suite of creative solutions, including:
Chevrolet's impeccable implementation of their strategy, got them results that were quite satisfying:
With this campaign, Chevrolet proved that Promoted Tweets and Conversational Ads are effective tools in driving awareness and engaging with its audience.