Market Intelligence is what sets them apart and what defines them as a brand – literally in fact: when the company was founded in 1972 it took its name from an amalgamation of the two words.
Mintel has been defining and refining the Market Intelligence Mix ever since, to offer their clients a unique perspective on the consumer landscape ahead and a clear roadmap to navigate it with. Market research is not the only thing they do, but it is right at the core of their business. The vast range of primary research Mintel carry out and commission is the bedrock of our market intelligence, creating data series Mintel can assess incrementally over the long term to track trends and forecast the future.