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Guides
Influence and impact: The true measures of successful content | Longitude
When I write an advertisement, I don’t want you to tell me that you find it ‘creative’. I want you to find it so interesting that you buy the product. David Ogilvy, Ogilvy on Advertising The most effective B2B content and messaging doesn’t just inform or showcase creativity—it inspires and influences its audience. Yet, the …
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Accelerate your customer’s journey: How thought leadership influences the decision to buy | longitude
Is your business ready to compete for the most important deals? Take a moment before responding, and reflect on two key points: how the process of selecting a strategic partner has evolved, and the increasing expectations of buyers. To consistently secure strategic transformation deals, it’s crucial to grasp how purchasing decisions are made: We surveyed …
Researches
The New Marketing Mission: How sustainability is redefining the marketer’s role | longitude
CHANGING CONDITIONS: MARKETERS HAVE A NEW STORY TO TELL B2B marketing used to follow a straightforward approach centered around the four Ps: product, price, place, and promotion. The main goal was to capture buyers’ attention, guide them through the purchasing journey, and turn them into advocates. Marketers generally understood their responsibilities. However, as marketing evolved, …
Guides
THE DEFINITIVE GUIDE to Planning a New Content Initiative | Lytho
Introduction For over a decade, the founders of DivvyHQ have been guiding some of the world’s top marketers in planning and producing impactful content. Through this journey, we’ve seen firsthand the significant time, effort, and strategic thinking needed to launch a successful content initiative. In today’s crowded digital landscape, having a clear and well-defined strategy …
Guides
5 Marketing Trends for 2024 | catch and release
A New Dawn Welcome to 2024, a year set to transform the landscape of marketing. As technology, consumer behavior, and market dynamics evolve at an unprecedented pace, this guide aims to break down these shifts into actionable insights for modern marketers and creatives. Our mission is to equip you with the tools to navigate this …
Guides
Campaigns Made From Content On The Internet In 5 Steps | catch and release
Introduction This e-book draws inspiration from the timeless classic A Technique For Producing Ideas by James Webb Young. Originally delivered as a lecture in the late 1930s, the book outlines a straightforward five-step process for generating ideas. While some may find the method too simple, industry veterans like Tom Christmann, Catch+Release ECD, and a 30-year …