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Understanding consumer trends is very important for businesses. Staying up to date with changes in consumer priorities and behavior makes you close to the consumer besides giving them the best experience they want. In light of this, this report focuses on consumers’ attitudes and behaviors over the first quarter (January through March) and the second …

With the current vaccine roll-out gradually leading to new signs of hope for a return to normal life, we can see that many businesses are now preparing for the next stage, and a ramp-up in activity as new opportunities arise. At the same time, LinkedIn has published a new ‘Return to Growth’ digital magazine, LinkedIn’s …

Amidst the push to maximize COVID-19 vaccine take-up worldwide, Facebook has announced that it’s partnering with a range of leading technology, healthcare as well as academic institutions in order to establish a new ‘Alliance for Advancing Health Online’, Facebook’s partnership aims to improve public understanding of how social media and behavioral sciences can be utilized …

As the COVID-19 vaccine roll-out continues, and we look forward to a post-pandemic environment, students are increasingly excited about getting back to school and spending time among friends as part of the education process. Because apparently, no one enjoyed online school. Missing out on social interaction has had a huge impact on everyone, however, it …

Brands are your most valuable assets, however, sometimes, a brand needs to be evaluated in order to see if and where there is a need for change. So, if you’re currently in this boat, you’re not alone. Also, it’s probably unheard of for a company to go through existence without requiting a brand audit at …

Facebook has launched another push in order to help maximize COVID-19 vaccine take-up, this time through new, in-feed alerts which will help users to get the vaccine, as soon as they’re qualified to do so. Facebook’s Vaccine Awareness Prompts:  Based on Facebook’s vaccine awareness prompts and as shown in the above example, once vaccines are …