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Gozoop is a digital-first integrated communication company based in Mumbai. As a digital-first integrated company, their mission is to help brands and businesses win in the new world. To realize their goal of being your trusted advisor, they first dive deep into understanding the dynamics of your business and industry. Gozoop Scope of Services: SEM …

These brand loyalty insights show that in 22 of the 46 countries we track, the proportion of consumers who say they’d rather shop online than in-store is greater – even in mature markets, like the U.S., UK, Germany, and Italy. With the majority of physical retail stores closed during national and local lockdowns, online shopping …

The COVID-19 pandemic has had a global impact on commerce however, its outcomes are highly diverse on a market-by-market basis. Not only that but also the economic confidence saw a massive drop in Q2 2020. Moreover, lockdowns all around the world encouraged people to expand their media consumption. It’s boomers specifically who have obtained new …

Even as everyday people wear masks outside, social distance from their friends, and work remotely many are still planning to make this holiday season a special respite from the stress and confusion of 2020. In this holiday insights report in 2020, we will answer any questions about brands, and shoppers.  Keep on reading to dive …

In case you don’t know, Threads is a messaging app for your Instagram inner circle – Threads provides a collection of fast, easy options for sending a text, photo, and video updates to a chosen group of friends, which are defined by your Instagram ‘close friends’ list. Instagram has announced a new update for its …

Digital marketing has always been important in business, and any self-respecting businessman worth his salt knows that. However, the global events happening right now have underlined and emphasized that importance even more. With the worldwide pandemic restricting our physical interactions to the barest minimum, the digital marketplace has grown well above any expectations to help …