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Guides
Make Money from Home: How to Start a Profitable Home-Based Business | Oberlo
Chasing the dream—a life free from stress, filled with joy, and abundant with wealth. In the digital age, more seek careers from home, embracing flexibility and autonomy. Stats show a surge in remote work, with many opting for this path indefinitely, advocating its benefits to others. 1.1. What Home-Based Business Can I Start? First things …
Guides
Reinventing the intranet to deliver community and culture experiences | Brightspot
Introduction In the new normal shaped by the COVID-19 pandemic, company culture and collaboration have become more crucial than ever. As employees rapidly transitioned to remote work, prioritizing effective connection and communication within organizations became essential. Now, with 80% of company leaders planning to allow employees to work remotely at least part-time post-pandemic, and 47% …
Guides
Why digital transformation can’t wait until you are ready | Brightspot
Introduction Over the past decade, digital transformation has driven a shift towards online channels, a trend accelerated by changes in consumer behavior and work patterns following the COVID-19 pandemic. According to a July 2022 research report from Accenture, rapidly evolving consumer behaviors are compelling businesses to meet heightened expectations. Every digital experience across touchpoints needs …
Articles
How to Design an SEO Campaign to Rank for a Specific Keyword
A common misconception about SEO is that the goal is to make your home page rank for a bunch of different keywords related to your product or service. While it’s possible for a single page to rank in the top 10 for multiple keywords, and certainly in the top 100 for dozens of keywords, as …
Articles
Mastering B2B SEO: A 9-Step Guide to Boosting Traffic, Rankings, and Leads
Creating an effective B2B SEO strategy may seem like solving a complex puzzle at first. However, it’s a journey that, while challenging, is also incredibly rewarding for marketers who are ready to take on the task. The thrill of seeing your website climb the search engine rankings, attracting more organic traffic, and generating high-quality leads …
Guides
How CMS integrations power successful customer experiences for your business | Brightspot
Executive Summary Organizations and publishers today recognize that no two customers are the same whether operating in the B2B or B2C space, customer preferences, responses, and engagement levels can vary greatly. To cater to diverse customer needs, businesses must understand the complete customer journey and deliver impactful content tailored to different audiences. Achieving this requires …