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New research from BigCommerce and Retail Dive highlights a significant shift in consumer shopping preferences, revealing that 39% of shoppers prefer online shopping compared to just 21% who favor in-person shopping. This trend shows no signs of slowing, with 77% of online shoppers spending the same amount or more this year as they did last …

Under the Skin: uncovering the Secrets behind brand/agency Relationships The relationship between a brand and its agency is crucial for business growth. The right agency can drive significant growth by enhancing impact, fostering creative transformation, building audience loyalty, and more. However, several factors are changing this dynamic, including macroeconomic and market fluctuations, evolving needs and …

B2B Buyers’ Preferences Are Evolving Over the past decade, buyer Behavior has significantly transformed, and this shift is equally evident in the business-to-business (B2B) sector. Buyers purchasing from suppliers, manufacturers, distributors, and wholesalers are no longer relying solely on sales teams for guidance. Instead, their purchasing journey now involves a blend of physical and digital …

Introduction In recent years, ecommerce has seen tremendous growth. eMarketer projects that global ecommerce sales will surpass $5 trillion for the first time in 2022, making up over one-fifth of all retail sales. This surge has been largely driven by the global pandemic, which has changed consumer shopping habits. The simple act of walking into a …

Many startup founders often find themselves confused over product and digital marketing analysts. And it’s understandable. After all, both of these professionals analyze product data to derive actionable insights. And both of their jobs’ end goal is to increase revenue. However, the way these two professionals achieve this goal is fundamentally different. Let’s see what …

Nowadays, most businesses face numerous problems that stand in the way of development and performance. This article aims to practically help you out with solutions for building a strong digital marketing business by repairing common problems in the field, which will edge your business close to full performance. Key Performance Metrics These are the most …